Blogging is not dead! It is still one of the best ways for individuals and businesses to get their message heard. Yes, the landscape has changed over the past 10 years, but blogging is still a hot trend. Blog topics are endless, such as education, DIY, recipes, home decor, technology, travel, business, fashion, or even the controversial topics like politics & religion. You can find a blog on any and every topic. Your thoughts, photos and videos could be useful to those in your arena. It’s a fairly simple way to engage with like-minded individuals. Here are the some of the biggest reasons why I think YOU should start blogging.
- Go Deeper with your Audience
Blogging enables you to reach the billions of people that use the Internet. You are probably on social media, but a Facebook or Instagram post is so quick and short. Recently Twitter doubled their number of allowed characters in a tweet from 140 to 280. That is still only a couple of sentences for you to share what’s on your mind. Blogging allows you to connect with your followers on a deeper level and expand on the topics you post about on social media. Blog subscribers will usually be your die-hard fans that want more details on what you are sharing on social media.
- Create Opportunities
Blogging can lead to other business and traffic generating opportunities. For example, guest blogging, partnerships, speaking engagements or press can stem from a blog post. Blogging enables anyone with something interesting or valuable to say to be identified as an expert and establish authority. Blogging can help you promote yourself or your business. Blogs are the new resume or business card. Blogging about a topic you would like to be viewed as an expert in, can illustrate to readers, employers, and your network, that you are skilled and knowledgeable. A consistent blog schedule will also improve your SEO (search engine optimization), which in turns brings more traffic and opportunities to your doorstep.
- Tell Your Story
Blogging enables you to tell your own story. You can explain it the way you want and not be dependent on other PR or media. When you are writing about a topic of your own interest, you can decide how to portray a story, what information to include, and what information to exclude. Blogging allows you to ensure that all information included in the blog is factual. Cross pollinating is the term used when you are sharing your content on multiple platforms. You may take the same material and tweak it for different social media platforms. This allows you to reference your other accounts and send your followers there for more details. For example, “If you want more details on behind the scenes when we shot this photo, check out our Instagram Stories. You will get a kick out of it.” With your own blog, you can determine the best way to publish and share your content.
- Easy Start-up
The technology and platforms to start a blog are fairly easy to use. If you can send an email or find your way around your social media accounts, you can easily start a blog. Over half of all blogs are on WordPress, which allows you to customize your page with different themes, colors and plugins based on your personal needs. There are loads of free tutorials on how to set up a blog. With the addition of audio and video, many are now placing their vlogs and even podcasts on their blog website.
- Make Money
If you have a blog following, there may be opportunities to monetize. As a business, it’s always recommended to have multiple revenue streams, and the same is true for an individual blogger. Blogging can make for a great side income and for many it is bringing in 6 figures and more. Income generated from blogging can also be “passive,” meaning it is automated and flowing in while you are sleeping. This could be through ad revenue, sponsorships, affiliate links and the coveted swag. Many of the travel and foodie bloggers hit the road and eat for free, in hopes that they will post about a positive experience. Blogging can convert traffic into leads and leads into customers by warming up your audience.
- Own your own Space
You may have heard me say this before… You don’t own your social media platforms or followers. You are renting space. At any time the landlord can evict you. I have several friends that have had their Facebook or Instagram account shut down or ghosted for no apparent reason. If that happens to you, how are you going to communicate with your people? A blog on your own website will allow you to have control over your own content without answering to the social media platforms.
- Serve your People
A blog is a platform for you to serve others on. You can address the pain points of your followers and help them solve their problems. Knowing your people allows you to improve their lives with the things you share. At the end of the day, we all want to make the world a better place. Sharing your wisdom and visuals can do just that.
I am thrilled that you stopped by here today, and I hope you find this information helpful.
Blessings to you and your business my friend!
Lana
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